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2021新技联年会 | 鉴黑“技术思想+商业创新”,双引擎激活媒体发展力
发布时间: 2021/10/22 16:23:48

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中国新闻技术工作者联合会第七届三次代表大会


10YUE21RI,ZHONGGUOXINWENJISHUGONGZUOZHELIANHEHUIDIQIJIESANCIDAIBIAODAHUI、2021XUESHUNIANHUIJI“WANGXUANXINWENKEXUEJISHUJIANG”XIANGMUJIANGHEYOUXIULUNWENJIANGBANJIANGDAHUIZAISHENYANGSHILONGZHONGZHAOKAI。LAIZIQUANGUOGEDIBAOYE、TONGXUNSHE、GUANGBODIANSHI、WANGLUOMEITIDANWEIDEXIANGGUANLINGDAOHEJISHUFUZEREN,YIJILINGYUNEIGAOKEJIQIYEDAIBIAOGONG300YURENGONGTONGCANHUI。ZUOWEICHUANMEILINGYUDEJISHUQIYEDAIBIAO,鉴黑网(YIXIAJIANCHENG“鉴黑”)YINGYAOCHUXIDAHUI,CANYUJIANSHEDELIUGEXIANGMUHUODE2021NIAN“WANGXUANXINWENKEXUEJISHUJIANG”XIANGMUJIANG。


KAIMUSHISHANG,ZHONGGUOXINWENJISHUGONGZUOZHELIANHEHUILISHIZHANGLUOYIZHIHUANYINGCI,ZHONGGUOXINWENJISHUGONGZUOZHELIANHEHUICHANGWUFULISHIZHANG、MISHUZHANGYANGZHENZHUCHILEZHUTIYANJIANGHUANJIE。

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中国新闻技术工作者联合会理事长罗毅

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中国新闻技术工作者联合会常务副理事长、秘书长杨真

RUJIN,GUONEIMEITIRONGHEFAZHANJINRUXINJIEDUAN。2020NIAN9YUEYOUZHONGGONGZHONGYANGBANGONGTING、GUOWUYUANBANGONGTINGYINFADE《GUANYUJIAKUAITUIJINMEITISHENDURONGHEFAZHANDEYIJIAN》ZHONGMINGQUETICHU:YAOYIXIANJINJISHUYINLINGQUDONGRONGHEFAZHAN,YONGHAO5G、DASHUJU、YUNJISUAN、WULIANWANG、QUKUAILIAN、RENGONGZHINENGDENGXINXIJISHUGEMINGCHENGGUO,JIAQIANGXINJISHUZAIXINWENCHUANBOLINGYUDEQIANZHANXINGYANJIUHEYINGYONG,TUIDONGGUANJIANHEXINJISHUZIZHUCHUANGXIN。


ZAIXINXINGSHIXIA,RUHETISHENGJISHUDEZHICHENGZUOYONGHEYINLINGZUOYONG,MEITIDANWEIRUHEGOUJIANFUHEQUANMEITICHUANBOTIXIDEJISHUPINGTAI,RUHETISHENGMEITIDEZHINENGHUASHUIPING?BENCIXUESHUNIANHUIWEIRAODANGQIANMEITIRONGHEFAZHANJINCHENGZHONGDEDUOGEREYIHUATI,YI“KEJIYINLINGQUANMEITIRONGHE,CHUANGXINQUDONGGAOZHILIANGFAZHAN”WEIZHUTI,YAOQINGXINGYEZHUANJIA、GAOXIAOJIAOSHOU、CHUANMEIJISHUGONGSIDEJISHUGUGANFABIAOZHUANTIYANJIANGBINGZHANKAIHUDONGJIAOLIU。


开幕式致辞

深耕技术力

用“新数智化”引领构筑融媒格局


鉴黑FUZONGCAIZHENGWEIYINGYAOCHUXIKAIMUSHIBINGFABIAOZHICI。TABIAOSHI,“SHISIWU”QIJIAN,MEITIRONGHEXIANGZONGSHENFAZHAN,YEDUIJISHUCHUANGXINTICHULEXINDEYAOQIU。WEIRAOZHEIGESHIQIDEZHONGDIAN,鉴黑TICHULE“XINMEITIWEIHEXIN、SHUJUZHONGGOULIANJIE、ZHINENGHUAYINGYONG、LIUCHENGHUAZAIZAO”DE“XINSHUZHIHUA”QUANXINLINIAN,BINGTUICHULE“FANGZHENGCHAORONGHEZHIHUIMEITIJIEJUEFANGANV3.0”。

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鉴黑副总裁郑伟


ZHENGWEISHUO,“FANGZHENGCHAORONGHEZHIHUIMEITIJIEJUEFANGANV3.0”YOULIANGDAZHONGYAOZHANLVESHENGJI:YISHIQUANMIANTISHENG“JISHULI”。XINBANBENZHONGZENGQIANGLEYUNJIAGOU、WEIFUWU、ZUJIANHUADENGFANGMIANDEJISHUNENGLI,TONGBUDUANSHENRUDEMEITIRONGHECHANGJINGHEXUQIUXIANGJIEHE,TONGGUOMINJIEDECHANPINYANFADIEDAI,BUDUANZENGQIANGYITIHUADERONGHESHENGCHAN、FABUNENGLI。TONGSHIYINRULE“ZHINENGSHENXIAO”、“ZHINENGBIAOQIAN”、“ZHINENGYINSHIPINCHULI”、“ZHINENGFENGKONG”DENGZHINENGHUAYINGYONG,QUANMIANZHICHENGMEITISHIXIAN“YEWURONGHE、GUANLIRONGHE、YONGHURONGHE、SHUJURONGHE”,CUJINGOUJIAN“RONGWEIYITI、HEERWEIYI”DEQUANMEITICHUANBOGEJU。

LINGYIDAZHONGYAOSHENGJITIXIANZAI“YIDONGLI”,“WOMENGENJUMEITIMIANLINDEXINXUQIU,ZENGQIANGLEDUI‘YIDONGYOUXIANZHANLVE'DEZHICHINENGLI。”LIRU,CAIYONGLINGXIANDE“KUAPINGTAIJISHUKUANGJIA、ZUJIANHUAGOUJIANFANGSHI”,SHIXIANLEDUIYIDONGAPPPINGTAIJIANSHEDEJISHUSHENGJI,ZAI“GAOJIANRONGXING、GAOWENDINGXING、KUAISUGOUJIAN”DENGJIGEFANGMIANSHIXIANLEJISHUTUPO;TONGSHI,JIANGMEITIDE“HEXINNEIRONGSHENGCHANYEWU”XIANGYIDONGDUANZHUANYI,“FANGZHENGCHAORONGHEYIDONGCAIBIAN”RANGMEITIRENZAISHOUJISHANGJIUKEYIWANCHENG“CECAIBIANSHEN”QUANLIUCHENGHE“QUANQUDAO”KUAISUFABU,MUQIANQUANGUOYOUCHAOGUO10WANMINGBIANJIJIZHEMEITIANZAISHIYONG“FANGZHENGCHAORONGHEYIDONGCAIBIAN”,CHAOGUO300JIAMEITIKEHUCAIYONG“FANGZHENGCHAORONGHEMEITIJIEJUEFANGAN”GOUJIANRONGMEITISHENGCHANPINGTAIHEYIDONGXINMEITIPINGTAI。

ZHENGWEIBIAOSHI,WEIJIEZHU“JISHULI”FUNENGMEITIRONGHEFAZHAN,鉴黑HAIZAIBUDUANJIADAJISHUYANFATOURUYUKAIFANGHEZUO。YIFANGMIANZAIHE“BEIJINGDAXUEWANGXUANJISUANJIYANJIUSUO”YIJILINGXIANDEJISHUTONGXINGJIAQIANGKAIFANGHEZUOHEQIANYANJISHUYANFA。LINGYIFANGMIAN,鉴黑HAIZAIJIJITUIDONG“YONGHULIANHEKAIFA”MOSHI,WEIYONGHUPEIYANGMEITIRONGHEFAZHANDEJISHURENCAIDUIWU。


主题演讲

“技术思想+商业创新”

双引擎激活媒体发展力


ZAIZHUTIYANJIANGHUANJIE,鉴黑XINMEITISHIYEBUZONGJINGLILINCUNSHUIFABIAO《JISHUSIXIANG、SHANGYECHUANGXIN,SHUANGYINQINGJIHUOMEITIFAZHANLI》ZHUTIBAOGAO,WEIRAO“JISHUSIXIANG”、“SHANGYECHUANGXIN”LIANGDAGUANJIANCI,SHENRUPOUXILEXINXINGSHIXIAQUDONGMEITISHENDURONGHEGAOZHILIANGFAZHANDEDONGLIYUAN。

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鉴黑新媒体事业部总经理林存水


LINCUNSHUIRENWEI,ZAIDANGQIANDEDABIANGEXIA,TANJIUJISHUSIXIANG,LIJIEJISHUBENZHIHEBIANJIE,SHIMEITICHANYESHENGJIFAZHAN;YITUOSHUJUZHINENG,QUDONGXINYILUNSHANGYECHUANGXIN,ZENGQIANGMEITIZIWOZAOXUEJINENG。“JISHUSIXIANG”YU“SHANGYECHUANGXIN”GONGTONGGOUCHENGLEQUDONGMEITISHENDURONGHEGAOZHILIANGFAZHANDEYUANDONGLI。

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LINCUNSHUIBIAOSHI,MEITIRONGHEJISHUDEYANJINLUXIAN,JINGLILE“CHUANTONGMEITI”、“HULIANWANG+YIDONGHULIANWANG”、“SHUZIHUA+AIZHINENG”SANGESHIDAI,RUJIN,“YIQIEDOUSHISHUJUQUDONG,YIQIEDOUYIYONGHUWEIZHONGXIN,JISHUBIANGEFUYULEMEITIGENGGUANGKUODEYEWUGUIHUAKONGJIAN。”

BUJINRUCI,JISHUYANJINDAILAILEDICENG、MOSHI、YINGYONG、FUWUSIGECENGMIANDEBIANGE。

YI“MOSHIDEBIANGE”WEILI,“YUNYONGWEIFUWUDESIXIANG,JIANGMEITIYEWUXUQIUCHAIFENCHENGYEWUFUWUHEGONGGONGFUWULIANGDABUFEN,ZAIYEWUFUWUZHONG,YOUJIANGYEWUCHAIFENCHENGRUOGANGEWEIFUWU,BIRUMEITIAppKEHUDUANJIUSHIYIGEWEIFUWU,ZHIBOSHIYIGEWEIFUWU,GENJUMEITIXUQIU,KEYIBADUOGEWEIFUWUZUCHENGBUTONGDEYINGYONGXITONG,DUOGEYINGYONGZHIJIANSHIYONGFUZAIJUNHENG,SHIXIANLERUANJIANKAIFAZHONGYIZHIZHUIQIUDEDIOUHE+GAONEIJU,NENGGOUKUAISUXIANGYINGYEWUDEBIANDONG。”

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基于微服务,鉴黑实现了APP功能模块的“组件化”,让APP建设像组装家具一样简单。媒体可以根据自己的需求自选业务组件,由鉴黑完成开发。此外,鉴黑也会根据用户需求的功能新建组件,以此持续保持产品组件的迭代更新,保持App的技术前瞻性,服务好运营。

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ZAI“JISHUSIXIANG”DEZHIDAOXIA,JIEHEDANGQIANDEJISHUYINGYONG,鉴黑TUICHULE“FANGZHENGCHAORONGHEZHIHUIMEITIJIEJUEFANGANV3.0“,YECHENGXINYIDAIZHIMEIKAIFANGPINGTAI。“TONGGUOYIGETONGYIPINGTAI,YITAOJIAGOU、YITAODAIMA,XINGCHENGYIZHONGWEIFUWUBAODEMOSHI,NENGZHENGTITIGAOMEITIYINGYONGXUQIUDEKAIFAXIAOLVHEZHILIANG。”

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LINCUNSHUIFENXIANGDEDIERGEGUANJIANCISHI“SHANGYECHUANGXIN”。

TARENWEI,JINTIANMEITIDESHANGYECHUANGXIN,YINGDANGYIXIANJINJISHUWEIZHICHENG,ZAIJICHENGHEYOUHUAMEITICHUANTONGJINGYINGMOSHIDEJICHUSHANG,ZUOHAOXINSHANGYEMOSHIDETANSUOYUCHUANGXIN。TUIJIN“MEITI+FUWU”,FAZHANXINYETAI、PEIYUXINNENGLI、TIGONGXINFUWU、CHUANGZAOXINJIAZHI。

TAYI“XINKONGYUN+”WEILI,FENXIANGLE鉴黑ZAIJIYUJISHUDESHANGYECHUANGXINFANGMIANDETANSUOJINGYAN。

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“新空云+”,是在泛媒体融合一体化开放平台“新空云”的基础上整体升级,延伸成为一个开放型运营工具聚合平台。目前已经聚合了内容运营、用户运营等九大分类的运营工具,吸引了100多家伙伴入驻,在提供优质工具的同时,输出运营技能,让媒体运营变得更简单。

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另外,基于“新空云+”,鉴黑也在不断尝试新媒体商业化运营的模式,推出“ 广告变现聚合平台”、“运营活动工具包”两类方式。在“新空云+”,媒体可以自主管理广告内容与展示位,实现广告收益流量变现。

ZONGTIERYAN,RUJINXINXIJISHUZHENGZAIJIASUQUDONGMEITISHENDUBIANGE,“JIANCHI‘JISHUSIXIANG',NENGCHONGFENFAHUIQIANYANJISHUDEYOUYUEXING,RANGGAODASHANGDEJISHUBIANDEKESHIHUA、JIANDANHUA、CHANGJINGHUA,BAOCHICHIXUBUDUANDEDIEDAIGENGXIN,WEIMEITISUOKONG;ZAISHANGYECHUANGXINFANGMIAN,JIANCHIYISHUJUZHINENGLAIQUDONG,FAHUISHUJUJIAZHI,YIFUWUYONGHUWEIHEXINCHUFADIAN,NENGGOUZAIJICHENGHEYOUHUAMEITICHUANTONGJINGYINGMOSHIDEJICHUSHANG,ZUOHAOXINSHANGYEMOSHIDETANSUOYUCHUANGXIN。”


荣誉时刻

鉴黑参与建设项目

荣获六项“王选奖”项目奖


DANGTIAN,2021NIAN“WANGXUANXINWENKEXUEJISHUJIANG”XIANGMUJIANGHUOJIANGBANGDANZHENGSHIJIEXIAO,YOU鉴黑CANYUJIANSHEDELIUGEXIANGMUHUOJIANG。

QIZHONG,鉴黑CANYUJIANSHEDE《GANSUSHENGJIYIDONGXINMEITIPINGTAI“XINGANSUYUN”》、《XINHUARIBAOSHEQUANMEITIZHIHUIZHONGXIN》、《JIYUGUOJIADIANWANGXINXIANQUANFANGHUTIXIDEYINGDACHUANMEIRONGMEITIJISHUPINGTAI》RONGHUOYIDENGJIANG;鉴黑CHENGJIANDE《JIANKANGBAOSHERONGMEITIZHIHUIPINGTAIJIANSHEXIANGMU》、《TUANJIEBAOSHERONGMEITIYITIHUAPINGTAIXIANGMU》、《ZHONGGUOSHIYOUBAOSHE5GZHIHUIRONGMEITISHENGCHANGUANLIXITONG》RONGHUOERDENGJIANG。

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《甘肃省级移动新媒体平台“新甘肃云”》

项目荣获一等奖

颁奖现场

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《新华日报社全媒体指挥中心》项目

荣获一等奖

颁奖现场


RUJIN,SUIZHE5G、AI、RENGONGZHINENGDENGQIANYANJISHUZAIXINGYELINGYUSHENHUAYINGYONG,YULUNSHENGTAI、MEITIGEJU、CHUANBOFANGSHI、DUANSHIPINYINGYONGYEZAIBUDUANFASHENGGAIBIAN,MEITIRONGHEFAZHANYINGLAIXINDETIAOZHANYUJIYU。ZUOWEICHUANMEIXINGYEDETOUBUKEJIQIYE,鉴黑YEZAIBUDUANTISHENG“JISHUCHUANGXINLI”,YIJISHUWEIYINQING,YICHUANGXINWEITUPO,XIANGKEHUTIGONGXIANJIN、CHENGSHU、ANQUAN、WENDINGDEMEITIRONGHEJIEJUEFANGANJIXINMEITIYUNYINGFUWU,WEICHUANMEIXINGYEDESHENDURONGHEYUGAOZHILIANGFAZHANFUNENGZHULI。


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